Cadbury Snubs Kraft

Cadbury have rejected a £10.2 billion takeover bid from Kraft. Cadbury have said that the offer greatly undervalues the company. Shares in Cadbury soared at the news of the proposed takeover whereas shares in Kraft lost 7%. In an open letter to the CEO of Kraft, Cadbury have said that Kraft have a low growth model and the offer is unappealing to shareholders. Kraft have made no further comment.